Thinking in systems

06The spreadsheet is the specEvery ugly spreadsheet is a record of what the business actually needed. Read it before you replace it.Nov 2026read it → 05Ideas versus systemsEvery side project I never finished started the same way: I had an idea. The things that worked started somewhere else.Nov 2026read it → 04Sell the job, not the toolNobody wants software. They want the thing done.Nov 2026read it → 03Every business is held together with tapeA spreadsheet, a group text and one person who remembers everything. That’s the real stack.Oct 2026read it → 02The tool is not the moatI spent months on a tool a model can now do in one message. That’s the lesson.Oct 2026read it → 01Agents should draft, never sendThe fastest way to lose trust in automation is to let it talk to a customer unsupervised.Sep 2026read it →