We build
the systems businesses
grow on.the part nobody sees
until it breaks.
We're an independent studio in Austin, Texas. We design and build software, systems and products — some for the businesses we work with, some of our own. Systems thinking sits underneath all of it.
Behind every growing business is a system nobody really planned.
- A spreadsheet from three years ago.nobody remembers the formulas.
- A group text that became the operations department.412 unread.
- One person who knows how it all fits together.on vacation next week.
It works. Until it doesn't.
that's the part we build ↓
What we build
Software.
Client portals, operational dashboards, order management and internal tools, built around how a business actually works.
Systems.
Workflow automation and integrations that connect sales, operations and finance, so information moves without being entered twice.
Products.
Our own software, built from problems we kept running into. Folio is the first.
Companies.
The long game: products and partnerships that grow into businesses of their own.
How we think
the same five, whatever we're building.See the whole thing
Understand the business, not just the immediate problem.Find the friction
Look for the handoffs, gaps and repetitive work.Build what matters
The right solution isn't always more software.Connect the pieces
A system is only as good as how its parts work together.Make it last
Build for the people who have to use it every day.
Some problems are worth building a company around.
B2B ordering, without the back-and-forth.
One link connects personalized quotes, partner catalogs, inventory, approvals, and payments. Buyers make changes, sellers see them instantly, and AI agents help handle the work between each step.
- For
- Businesses selling B2B
- Covers
- Quotes, catalogs, approvals, agreements, payments
- Connects
- Inventory management systems, Stripe, QuickBooks, and more
- Disciplines
- Product, design, engineering
- Status
- In development · v0.5
Thinking
in systems
notes, mind dumps & half-built ideas. written mostly for us.Generalists, on purpose.
Smirk is an independent studio founded by Teague in Austin, Texas.
We work across software, product, design, operations, and growth. Not because we do a little bit of everything, but because the best solutions rarely fit inside one discipline.
We build our own products, develop ideas, and get inside businesses to solve problems from the ground up.
we keep them in one room.
Product · Ops · Growth · Design · Software
Wired together. It runs.